Site Speed Optimization

Speed Is a Ranking Factor — And a Conversion Factor

A one-second delay in page load time can reduce conversions by 7%. Google has confirmed that page experience signals, including Core Web Vitals, directly influence rankings. Your site speed isn’t just a technical metric — it’s a business metric.

We audit, diagnose, and fix performance issues that slow your site, improving both your search engine rankings and your user experience.

What’s Included

Performance Audit We run comprehensive speed tests across desktop and mobile using Google PageSpeed Insights, Lighthouse, GTmetrix, and WebPageTest to identify exactly what’s slowing your site down and prioritize fixes by impact.

Core Web Vitals Optimization We target the three metrics Google uses to measure page experience: Largest Contentful Paint (loading speed), Interaction to Next Paint (interactivity), and Cumulative Layout Shift (visual stability).

Image Optimization: Images are often the largest assets on a page. We implement next-gen formats (WebP/AVIF), proper sizing, lazy loading, responsive images, and compression to dramatically reduce page weight without sacrificing quality.

Code Optimization We minimize and defer render-blocking CSS and JavaScript, eliminate unused code, optimize critical rendering paths, and implement efficient loading strategies to get your content on screen faster.

Caching Configuration: We configured proper browser caching, server-side caching, and object caching to reduce server load and deliver pages faster to returning visitors.

CDN Setup & Configuration: A Content Delivery Network serves your content from the server closest to each visitor. We set up and configure CDN solutions (e.g., Cloudflare, AWS CloudFront) to reduce global latency.

Server & Hosting Review Sometimes, slow performance starts at the server level. We review your hosting environment, server response times (TTFB), and recommend upgrades if your current setup is a bottleneck.

Who This Is For

Site speed optimization is critical if your Core Web Vitals are failing in Google Search Console, your PageSpeed Insights score is below 70 on mobile, you’ve noticed a drop in rankings coinciding with slower load times, your bounce rate is high, and users are leaving before pages load, or you’re running an e-commerce store where every second of delay costs you sales.